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One problem we have is reaching our "target market": Local computer geeks. Computer geeks are notoriously hard to find. They don't read the social calendars in newspapers, they don't go to events, they're generally introverted. So how? Being a computer geek, I started thinking about how other organizations get in touch with me. One thing that occured to me was junk mail. I get tons of paper letters asking me to buy this or that product, or to join/donate to PBS, the ACM, the IEEE, and so on. Could we use this concept?

We could send a quick letter of introduction explaining GNHLUG to businesses and other organizations likely to harbor geeks. We could just put "Attention: IT Manager" or whatever on each envelope. Sure, a lot will go in the trash, but we might reach a lot of people, too.

The hard past is getting the list of addresses. Businesses pay big money for this sort of list. A couple ideas occur to me: We could just go through the yellow pages, looking in likely categories (tech companies), and make a list of addresses. Another idea would be to just have someone in each local area drive to their local business parks and stuff letters in mailboxes.

What do others think? -- BenScott - 11 Feb 2004

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Topic revision: r1 - 2004-02-11 - BenScott
 

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